Project Overview

Kohinoor New Wakad by Bliss is a prestigious residential project in Wakad. It offers modern apartments with comfort and elegance. The development features contemporary architecture, premium fixtures, and amenities like a clubhouse, landscaped gardens, swimming pool, Jogging Track, Multipurpose Lawn and fitness centre, catering to the needs of discerning home buyers seeking a luxurious lifestyle.

Challenges Faced

a) Time-Consuming Process: The client encountered a time-consuming lead generation process, resulting in delays and missed opportunities for conversions.

b) Unrealistic Home Seekers/Buyers: The market comprised potential home seekers with unrealistic expectations, making it challenging to convert leads into serious prospects.

c) Poor Market Conditions: The real estate market experienced poor conditions, including low demand and a slowdown in sales, creating difficulties in attracting interested buyers.

d) Steady Lack of Interest from Home Seekers: Despite efforts, there was a consistent lack of interest from potential home seekers, requiring a reevaluation of the marketing approach.

e) Failing to Leverage Technology: The client lacked expertise in utilising technology to optimise marketing efforts and effectively reach the target audience.

f) Thorough Market Research: The client needed to conduct thorough market research to understand the target audience’s preferences, needs, and behaviour better.

g) Lack of Expertise: The client faced challenges due to a lack of expertise in implementing effective marketing strategies and techniques.

h) Tapping/Targeting the Right Audience: Difficulty in identifying and reaching the appropriate audience resulted in low response rates and inefficiencies in lead generation.

Our Approaches:

a)Targeted Digital Advertising: We developed and executed targeted digital advertising campaigns using platforms like Facebook ads, Google ads, and LinkedIn ads. This allowed us to reach the relevant audience and optimise lead generation efforts.

b)Landing Page Optimization: We optimised the landing pages for each project, making sure they were user-friendly experience, had compelling content, and had obvious calls to action to increase conversions.

c)Technology Integration: We integrated technology tools and platforms to streamline lead management, automate follow-ups, and track lead interactions more efficiently.

d)Thorough Market Research: We conducted in-depth market research to understand the target audience’s preferences, needs, and behaviour, enabling us to tailor marketing strategies accordingly.

e) Continuous Monitoring and Optimization: We closely monitored campaign performance, made data-driven adjustments, and optimised strategies to improve lead quality, reduce CPL, and maximise conversions.

Results Achieved:

Our collaborative efforts with Bliss yielded significant results in lead generation for Maximum City:

Client name	Project Name	Leads Count	CPL	Tenure	Site Visit	Token	Booking
Bliss	Kohinoor New Wakad	2489	433.4	3 Months	310	130	72

Kohinoor New Wakad:

• Leads Count: The campaign successfully generated 2,489 high-quality leads, reflecting strong interest in the Kohinoor New Wakad project among potential homebuyers.
• CPL (Cost Per Lead): With efficient optimization, the campaign achieved an average CPL of 433.4, ensuring an effective return on investment and cost-effectiveness.
• Site Visits: A total of 310 leads visited the Kohinoor New Wakad project site, providing them with firsthand experiences of the development’s luxurious ambiance and offerings.
• Token: Over 130 leads expressed serious interest in the project and obtained tokens, signifying a substantial number of potential buyers progressing towards the booking stage.
• Booking: The campaign resulted in 72 confirmed bookings, indicating the successful conversion of interested leads into satisfied homeowners.

Conclusion:

Bliss’s lead generation campaign for Kohinoor New Wakad showcased the power of strategic digital marketing, compelling value propositions, and personalised lead nurturing. The three-month campaign resulted in a significant number of high-quality leads and confirmed bookings, establishing Bliss as a leading real estate developer. Kohinoor New Wakad became a preferred residential destination in the sought-after neighborhood of Wakad.