Project Overview

First Key Realtors, a prominent real estate agency, conducted a lead generation campaign for their esteemed project “VTP Bellissimo,” an upscale residential development offering luxurious living spaces. The campaign aimed to attract potential homebuyers and create interest in the project, ultimately converting leads into confirmed bookings. The campaign was executed over a span of three months, from March to May 2022. In addition to luxurious living spaces, VTP Bellissimo provided residents with amenities like a fully equipped fitness center, swimming pools, landscaped gardens, children’s play areas, and 24/7 security.

Challenges Faced

Before partnering with us, they encountered several challenges in their lead generation efforts. These challenges included:

1.     Thorough Market Research

They faced challenges in conducting thorough market research to understand their target audience, their preferences, and the competitive landscape.

 2.      Lack of Expertise

They lacked the in-house expertise required to develop effective lead generation strategies and navigate the complexities of the real estate market.

3.       Tapping/Targeting the Right Audience

They struggled to identify and target the right audience for their projects, resulting in a lower conversion rate and higher CPL.

4.       Keeping Up with the Fluctuation/Trends

They found it difficult to keep up with the rapidly changing market trends and fluctuating buyer preferences, leading to ineffective marketing campaigns.

Our Approach

To address Ankur Realty’s challenges and help them generate quality leads, we devised a comprehensive strategy incorporating the following tactics:

1. Strategic Targeting: The agency’s precise targeting approach ensured that the lead generation ads reached potential homebuyers within the target demographics, maximising the relevance of the campaign.
2. Compelling Content: The visually appealing ad creatives and persuasive ad copy captured the attention of the target audience, encouraging them to interact with the ads and express interest in VTP Bellissimo.
3. Site Visits and Token Acquisition: The agency facilitated site visits to offer leads a firsthand experience of the project’s offerings, which played a pivotal role in building trust and motivating prospects to obtain tokens.
4. Lead Nurturing: First Key Realtors effectively nurtured leads through follow-up communication and personalised assistance during the booking process, ultimately leading to confirmed bookings.

Results Achieved:

VTP Bellissimo (Mar 2022 – May 2022)

Client name	Project Name	Leads Count	CPL	Tenure	Site Visit	Token	Booking
Ankur Realty/ First Key	VTP Bellissimo	1570	601	3 Months	180	70	33

1.   Increased Leads:

Within the three-month campaign tenure, we generated 1,570 leads for the project.

2.   Reduced CPL:

Our optimised strategies resulted in a reduced CPL of 601, enabling Ankur Realty to allocate their marketing budget more efficiently and maximise their return on investment.

3.   Improved Site Visits:

Due to our exclusive leads, they successfully converted 180 leads into site visits. This increase in site visits enhanced the overall booking potential.

4.   Successful Bookings:

Out of the site visits, 70 potential buyers expressed their intent by providing tokens, and ultimately, 33 were confirmed. This demonstrated the effectiveness of our lead generation and nurturing efforts.

Conclusion:

First Key Realtors’ lead generation campaign for VTP Bellissimo exemplifies the power of strategic digital marketing in attracting high-quality leads and achieving successful conversions. By focusing on targeted digital channels, nurturing leads, and highlighting the project’s unique features, the campaign achieved remarkable results in a span of three months. The success of this campaign showcases the significance of well-planned lead generation strategies in the real estate industry and solidifies First Key Realtors’ position as a leading agency in delivering exceptional results for their clients