Housing Realty, a prominent real estate company, approached our marketing agency with their latest project, Tulip. The client aimed to generate leads and increase bookings for the Tulip project. The campaign had a duration of 1 month and resulted in 540 leads, with a Cost Per Lead (CPL) of 315. Additionally, there were 70 site visits, 21 tokens, and 12 bookings achieved.
Challenges Faced
Time-Consuming Process: The client encountered a slow and inefficient lead generation process, leading to delays and missed opportunities.
Unrealistic Home Seekers/Buyers: The market consisted of potential home seekers with unrealistic expectations, making it challenging to convert leads into serious prospects.
Poor Market Conditions: The real estate market experienced unfavorable conditions, including low demand and a slowdown in sales, making it difficult to attract interested buyers.
Steady Lack of Interest from Home Seekers: Despite efforts, there was a consistent lack of interest from potential home seekers, necessitating a reevaluation of the marketing approach.
Failing to Leverage Technology: The client lacked expertise in utilizing digital tools and technology to optimize marketing efforts and effectively reach the target audience.
Lack of Expertise: The client faced challenges due to a lack of expertise in implementing effective marketing strategies and techniques.
Tapping/Targeting the Right Audience: Difficulty in identifying and reaching the appropriate audience resulted in low response rates and inefficiencies in lead generation.
Keeping Up with Market Fluctuations/Trends:The client encountered difficulties in staying updated with market fluctuations and trends, affecting their ability to adapt and respond effectively.
Our Approaches
Thorough Market Research: We conducted extensive market research to identify the target audience’s demographics, preferences, and buying behavior, enabling a tailored marketing approach.
Digital Advertising Strategy: We developed a comprehensive digital advertising strategy utilizing Facebook ads, Google ads, and targeted display ads to reach the appropriate audience with compelling creatives and messaging.
Landing Page Optimization: We optimized the Tulip project’s landing page, providing a seamless user experience and emphasizing clear and persuasive calls-to-action, along with highlighting key project features.
Technology Integration: We introduced CRM software and marketing automation tools to streamline lead management, automate follow-ups, and efficiently track lead interactions.
Results Achieved
Our collaborative efforts with Housing Reality yielded significant results in lead generation for Maximum City:
Client name
Project Name
Leads Count
CPL
Tenure
Site Visit
Token
Booking
Duration
Housing Realty
Tulip
540
315
2 Months
70
21
12
Dec 22-jan 23
Improved Lead Generation Efficiency: Through our strategies, the client experienced a significant improvement in lead generation efficiency, resulting in a higher number of quality leads within the campaign duration.
Increased Interest and Site Visits: Our targeted digital advertising efforts successfully attracted potential home seekers, leading to 70 site visits, indicating a higher level of interest and engagement.
Token Utilization and Bookings: Out of the 21 tokens available, the campaign effectively utilized them to incentivize potential buyers, resulting in 12 bookings, demonstrating the effectiveness of token-based promotions.
Cost-Effective Lead Acquisition: The CPL of 315 showcased the efficiency of our lead generation strategies, ensuring cost-effectiveness and maximizing the return on investment.
Conclusion
By conducting thorough market research, implementing targeted digital advertising, integrating technology, and enhancing expertise, we successfully addressed the challenges faced by Housing Realty in their Tulip project campaign. The improved lead generation efficiency, increased interest and site visits, successful token utilization, and achieved bookings reflect.
