I have seen people confused in between Facebook ads and Google Ads. If you are also wondering which is better for advertising your real estate business, you have come to the right place. Let’s break it down in a way that is super easy to understand.
Google Ads are like those hoardings you see on the streets of your city telling you about a new project, but they are on the internet. When someone searches for something like “flats for sale in Noida” on Google, your ad can show up at the top of the search results. I hope you got it, right?
Facebook Ads are like the pamphlets you get in your newspaper, but they’re on Facebook. You can show your ads to people based on what they like, where they live, how old they are, and more. Facebook has lots of information about people, so you can target just the right audience.
Related: Facebook Ads For Real Estate Agents: Get Quality Leads
One important thing to know is that Facebook Ads are usually cheaper than Google Ads. If you have a small budget, then you can go with Facebook.
Google Ads are great because they show your ad to people who are already searching for a house or a flat. They might be more ready to buy. On the other hand, Facebook Ads let you show your ads to people based on their interests and behaviours. For example, if someone likes pages about home decorating, they might be interested in buying a house too.
Many real estate agents or channel partners in India find that Facebook Ads give them more for their money because they can reach people who are likely to be interested in their listings. But, if you want to grab people right when they are searching for a house or a flat, Google Ads can be super effective too.
Both Google and Facebook let you target people by age, location, and gender. But Facebook has an edge because it knows even more about people, like their hobbies and life events. This means you can show your ads to just the right people.
Here is a secret: you don’t have to choose just one! Many successful real estate agents or channel partners use both Google Ads and Facebook Ads. This way, you get the best results. You can grab people when they are searching on Google and also when they are browsing on Facebook.
Google Ads are not just on Google. They can also show up on YouTube, Google Maps, and even apps. Facebook Ads can appear on Instagram, Facebook Messenger, and more. This gives you lots of ways to reach potential buyers.
So, which is better for your real estate business? The answer is both! Using Google Ads and Facebook Ads together can help you reach more people and sell more homes. Try them out and see what works best for you.
